ID CONTEXT PART 1- Re-proposing of Petrol Station

Course: ID context 1 (YEAR 2)

Project: Re-proposing of Petrol Station - Spinning Bike Rental Studio

Brand / Client: Myprotein

Site: Petron petrol station, SS14, Subang Jaya

PROJECT NAME: SPIN

The design idea is inspired by the article “ Digital and Virtual Connections Have Quickly Become a Brand’s Livelihood. ” This article showing how design is responding to the COVID-19 pandemic. The objective of this article is to increase digitize flexibility, alow multi-way connection through an online platform, support online learning for all to connect people using a digital and virtual network, and build more trust on the brand through online or social media.

Due to COVID-19 pandemic, Digital and Virtual Connection Have Become a Livelihood. The popularity of online business has become more and more nowadays. Movement Control Order (MCO) make people have changed their daily habit from offline to online.

COVID 19 restrict human activities a lot of gym lovers do not have the equipment to do workout. The idea proposes to provide drive-thru rental spinning bikes online to let people do a workout at home with social distance. Live- streaming Spinning classes will be having on Facebook and also Instagram to guide and link people together to do workout during COVID -19.

CONCEPT- DYNAMIC

EXPRESSION ELEMENT- BODY WAVE

Spinning is a workout that needs to use our full body. It’s also an exercise that needs to workout with music. When the music turns on, we can see our body movements in motion and will be more motivated. The idea is inspired by the word dynamic which expresses the feeling of energizer when performing the active movement in the space.

VIEW OF FACADE DESIGN.

VIEW OF DRIVE-THRU AREA.

VIEW OF DRIVE-THRU WAITING POINT.

H O W I T W O R K ?

First, customers rent the spinning bike at the online store. After that collect their spinning bike at the retail store. When customers come to collect their bikes they need to wait at the waiting point and use drive-thru speaker to inform the customer service then they will take the spinning bike to your car. Last, enjoy your spinning bike workout at home with the live-streaming spinning classes!