Design Disruptors Review
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John Maeda of KPCB and Jason Mayden of Accel Partners explained how art doesn’t have to make sense because it makes us think, whereas design's purpose is to make sense of the world.
The film detailed how companies had used different design solutions answer business objectives. Such as how GV had used their much coveted ‘sprint’ technique to help Blue Bottle Coffee design a new website that boosted sales and time on site. As well as how the company Lyft, a taxi app alternative, has grown just by developing it’s branding. The company went from having massive pink furry moustaches on the front of their cars to the much slicker ‘glowstache’, as well as making improvements to their app.
Lastly, as they mention on the movie “it’s not about pixels, it’s the act of solving problems”. I think it’s very cool how they talk openly about their career options and how they became designers. Also, I learn about how important of solving problem as a designer.
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